Last month over in my mobile marketing forum I created a post that talked about using text message marketing and how anyone (that includes you) could write out the perfect text message advertisement.
I outlined a few simple steps that would take less than five minutes to implement but would also lead to you writing text messages that made it through all of the clutter your prospect has sitting around them.
So today I thought I'd share with you one of the insights that I gave to my members.
Ok...so without further ado...
Here is what I taught them.
When you are writing your text message, always always always remember to start your text message advertising copy with the deal.
I'd like for you to read that line again because it's important. If you screw that up then the rest of your message is dead on arrival.
To understand why this method works so well you only have to look at the frame of mind your prospect is in when they receive your text.
They aren't in the frame of mind where they are looking for a boat load of information...so if you bury your deal too far down then your prospect will simple click delete.
The frame of mind your prospect is usually in when they opt in to receive your message is in the instant gratification mindset.
They want what they want now!
Not later.
So give it to them.
In the mobile forum I also go over where the qualifier should go in your message as well. A good qualifier will seal the deal for your text message ad nine times outta ten.
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