Ok so I'm sitting back in my recliner this morning thinking about how much time I'm going to spend on buying myself some new toys today. I hate when my gadgets get old and I'm not sitting with what's new and what's hot.
While doing my thinking I came up with the idea to write a quick post for you guys about what I see as major mobile advertising trends for 2012.
I don't really feel like writing a long drawn out post here so I'm gonna just spill the beans.
Mobile advertising Trend -1
The continued importance of sms.
Yep...just when you thought that sms would disappear...it's poised to stick around.
With over 90% of the population carrying around a cell phone and with over 98% of those phones coming equipped with sms capabilities right out the box - it makes using sms one of the most popular ways of communicating.
Then with it's ease of use combined with it's low cost...and you throw in the fact that cell phone companies are still touting unlimited texting plans..you have the perfect combination for sms messaging to still be a major force in 2012.
Mobile Advertising Trend - 2
Mobile sites or Mobile Apps, you decide.
This one trend I can see as being a real doozy.
Why?
Because marketers are still struggling with the answer to the question of which one do they choose.
If you were to take a look at the major players like Google and Apple, you would get two entirely different oppinions about which direction you should go.
Mother Google is betting the farm on mobile websites...while The Warden of Cupertino is banking on mobile apps.
So as for now...there is no clear winner. With no platform really being the go to platform for consumers and with so many operating systems and different sized devices as well as screen sizes...it's a lot for a marketer to consider.
Furthermore...be on the lookout for a much larger debate on where mobile is going.
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