Over the holidays I was asked about the state of mobile marketing since I'm considered by my friends and family as the go to guy when it comes to all things mobile.
My response wasn't what they were expecting...and in fact left a couple of them stunned with their mouth's wide open.
Why?
Because I told them that mobile marketing in 2012 will become less and less about the smartphone and more and more about the location and what the consumer is using at that time to access the net.
Think of as being like the old hub and spoke.
With the hub being the internet and the spoke being the devices that access the internet.
See, in the past if you wanted to access the internet you had a few choices.
You could use your pc, your laptop or your netbook.
Blah blah blah...
Boring.....
Well fast forward to 2012 and now the same internet can be accessed by your pc, your laptop, your netbook, your smartphone, your in vehicle radio, your high end fridge, (yes you can access the net on them, I used one to look up receipes while cooking), your watch (there is a platform that uses android to give you access to the internet as well as coming equipped with the ability to download and access apps right from your wrist).
And there are other devices being loaded into the pipeline as I write this post.
So in the coming future, it will be more important to think about the consumer as a moving target and not to get so caught up on building your business around mobile phone marketing alone.
This was one of the main reasons why when I got into mobile marketing that I didn't name my website with the same name and instead I went with mymobilemediasolutions.com. Because there will soon be quite a few different types of media channels that will be accessed by a consumer who will be on the go.
Now you need to ask yourself...why are you limiting your business.
That's just plain silly.
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