I actually swiped this next strategy from a company that had an outrageously successful campaign where they were sending out bulk sms marketing messages...so I figured what the hell, why don't I dig into their method and see if I could come up with something useful to give to you.
If you were in my position and wanted to do something for your readers then you'd do the same thing wouldn't ya?
Of course you would...
Ok...
Onward to the text marketing strategy that will make sure your text message gets read and not deleted.
After digging into 24 text messages I received from this company on my cell phone...a couple of things really stuck out in my mind.
One of them being...why in the hell was I always reading them. Why didn't I just hit the delete button as I normally do when I receive text message from other knuckleheaded companies.
And why was I looking forward to seeing them..Grrrrrr
Well as it turns out...They hooked me.
Nothing really new there...in marketing circles this happens all the time.
But what I wanted to know was how.
They used what I like to call "Mobile Glue"
The giving away of promotional codes and digital coupons as a "take-away" from their promotions.
I looked forward to them because I was always receiving something good that I could use and that benefited me immediately.
People who are looking at text messages from companies on their smartphones are in the frame of mind of what do you want...and what's in it for me.
Your job is to answer these unannounced questions.
Give your subscribers something that is both useable and useful along with being relevant. I go over how you can do this in greater detail in posts in the mobile marketing section in the forum. But the idea is really simple. As long as your subscriber gets the combination of those three things then they will read your text messages and not be looking for the delete button.
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