Sneaky bastards...I've been ripped off by Chrysler

I'm pissed...Sneaky bastards

What am I pissed about you ask..

My secret formula was just used by Chrysler for their new commercial.

It's for the new Chrysler 200.

Guess some of their advertisers read some of my other articles. Gotta remember to pull those down.

Anyhow...Let me break down the commercial and then I'll give you my secret formula.

First it shows the view of the new Chrysler 200 coming down a ramp and entering some expressway or interstate or whatever the hell it was.

It runs up behind the car in which the viewing angle is set from.

Then you hear the throaty sound of it accelerating past the viewing car and passing by of course with some high paid guy doing the voice over.

Fuckers!

That ad is dead on.

Why?

Because it follows sound marketing principles.

No one ever put a label to it, but I did.

I call it S.E.S.

It stands for:

Sort

Expose

Solution

Ok, so without pulling my leg, here is my simple system for producing ads that grab attention.

1. you have to sort out who you are talking to. Is it work at home mom's, police officers, sports fans...Who?
you need to answer that question before you write or create anything.

Chrysler did this in their commercial. They aimed at people who hate the sound of wimpy european cars and who also hate having a lack of power coming from the engine. Believe me...there are car nuts out there who can't stand the sound that European cars make and I should know because I'm one of them. So their ad immediately grabbed the attention of anyone who feels that way.

2. Expose your markets pain.What's the pain your market has? Whatever it is reveal it in your ad. I saw an ad recently that said earn money without a job. It's market? People who are currently unemployed or are looking for ways to earn money because they can't land their first job. The pain being exposed? Being broke and still looking for a job.

Chrysler exposed their markets pain by saying as the car passed by that you wouldn't hear any whining as you hit the accelerator pedal because the engine is the most powerful in its class.

Bam.

Head on. That's what I want to hear. None of that dam whiny noise I hear coming from those European cars. That bugs the hell out of me.  It's just yin yin yin....yinnnnnnnnn 

3. Solutions. What do you have that will solve this problem? A 5 step system. A 30 minute cure. Communicate that with your market. Point them to your solution.

Chrysler did this by simply pointing to their car. Nuff said.

Dam...I revealed one of my secret formulas to you.

Not feeling all that great about that because that was a nice money maker for me.

I won't let this happen again.

Now that you have a formula for creating ads that's even used by the girls over on madison avenue...what are you going to do with it?