Whew...I've just finished loading up my newest marketing report for you called "How to create buyers anxiety"
And it's a real doozy.
You'll also notice that I added a new opt in form.
Yea, I know...it pops up each time you switch pages..that just means you need to read the report so I'm just reminding you.
Inside the report I spill the beans on how you can make your prospects actually feel anxiety if they don't purchase whatever it is you are selling.
Imagine that.
You can create a situation whereby your potential customers feel totally uncomfortable because they feel like they can't go on without whatever you are offering.
That's called marketing.
Actually I like to call it marketing genius.
And so will you after you read the report.
Wednesday, June 22, 2011
Tuesday, June 14, 2011
Sneaky bastards...I've been ripped off by Chrysler
I'm pissed...Sneaky bastards
What am I pissed about you ask..
My secret formula was just used by Chrysler for their new commercial.
It's for the new Chrysler 200.
Guess some of their advertisers read some of my other articles. Gotta remember to pull those down.
Anyhow...Let me break down the commercial and then I'll give you my secret formula.
First it shows the view of the new Chrysler 200 coming down a ramp and entering some expressway or interstate or whatever the hell it was.
It runs up behind the car in which the viewing angle is set from.
Then you hear the throaty sound of it accelerating past the viewing car and passing by of course with some high paid guy doing the voice over.
Fuckers!
That ad is dead on.
Why?
Because it follows sound marketing principles.
No one ever put a label to it, but I did.
I call it S.E.S.
It stands for:
Sort
Expose
Solution
Ok, so without pulling my leg, here is my simple system for producing ads that grab attention.
1. you have to sort out who you are talking to. Is it work at home mom's, police officers, sports fans...Who?
you need to answer that question before you write or create anything.
Chrysler did this in their commercial. They aimed at people who hate the sound of wimpy european cars and who also hate having a lack of power coming from the engine. Believe me...there are car nuts out there who can't stand the sound that European cars make and I should know because I'm one of them. So their ad immediately grabbed the attention of anyone who feels that way.
2. Expose your markets pain.What's the pain your market has? Whatever it is reveal it in your ad. I saw an ad recently that said earn money without a job. It's market? People who are currently unemployed or are looking for ways to earn money because they can't land their first job. The pain being exposed? Being broke and still looking for a job.
Chrysler exposed their markets pain by saying as the car passed by that you wouldn't hear any whining as you hit the accelerator pedal because the engine is the most powerful in its class.
Bam.
Head on. That's what I want to hear. None of that dam whiny noise I hear coming from those European cars. That bugs the hell out of me. It's just yin yin yin....yinnnnnnnnn
3. Solutions. What do you have that will solve this problem? A 5 step system. A 30 minute cure. Communicate that with your market. Point them to your solution.
Chrysler did this by simply pointing to their car. Nuff said.
Dam...I revealed one of my secret formulas to you.
Not feeling all that great about that because that was a nice money maker for me.
I won't let this happen again.
Now that you have a formula for creating ads that's even used by the girls over on madison avenue...what are you going to do with it?
What am I pissed about you ask..
My secret formula was just used by Chrysler for their new commercial.
It's for the new Chrysler 200.
Guess some of their advertisers read some of my other articles. Gotta remember to pull those down.
Anyhow...Let me break down the commercial and then I'll give you my secret formula.
First it shows the view of the new Chrysler 200 coming down a ramp and entering some expressway or interstate or whatever the hell it was.
It runs up behind the car in which the viewing angle is set from.
Then you hear the throaty sound of it accelerating past the viewing car and passing by of course with some high paid guy doing the voice over.
Fuckers!
That ad is dead on.
Why?
Because it follows sound marketing principles.
No one ever put a label to it, but I did.
I call it S.E.S.
It stands for:
Sort
Expose
Solution
Ok, so without pulling my leg, here is my simple system for producing ads that grab attention.
1. you have to sort out who you are talking to. Is it work at home mom's, police officers, sports fans...Who?
you need to answer that question before you write or create anything.
Chrysler did this in their commercial. They aimed at people who hate the sound of wimpy european cars and who also hate having a lack of power coming from the engine. Believe me...there are car nuts out there who can't stand the sound that European cars make and I should know because I'm one of them. So their ad immediately grabbed the attention of anyone who feels that way.
2. Expose your markets pain.What's the pain your market has? Whatever it is reveal it in your ad. I saw an ad recently that said earn money without a job. It's market? People who are currently unemployed or are looking for ways to earn money because they can't land their first job. The pain being exposed? Being broke and still looking for a job.
Chrysler exposed their markets pain by saying as the car passed by that you wouldn't hear any whining as you hit the accelerator pedal because the engine is the most powerful in its class.
Bam.
Head on. That's what I want to hear. None of that dam whiny noise I hear coming from those European cars. That bugs the hell out of me. It's just yin yin yin....yinnnnnnnnn
3. Solutions. What do you have that will solve this problem? A 5 step system. A 30 minute cure. Communicate that with your market. Point them to your solution.
Chrysler did this by simply pointing to their car. Nuff said.
Dam...I revealed one of my secret formulas to you.
Not feeling all that great about that because that was a nice money maker for me.
I won't let this happen again.
Now that you have a formula for creating ads that's even used by the girls over on madison avenue...what are you going to do with it?
Why your marketing isn't producing the results that you would like it to
Were you raised by a millionaire?
Chances are if you're reading this you probably wasn't.
It's not a bad thing if you weren't raised with a silver spoon in your mouth because maybe you learned how to be an entrepreneur from going to school.
Hahahahahaha...
Yea right..
In case you didn't know...school doesn't teach you how to be an entrepreneur nor is it even any good at teaching you how to be a good marketer.
No... school is for teaching you how to follow orders. You learn how to follow directions. Be at school at this time. Turn in your report on this day. Blah blah blah...
With one check of the mental program you are running in your mind when it comes to marketing would reveal that you have been running an infected program.
This program is what is responsible for your marketing not getting the results that you are looking for.
That program has to change if you want to start seeing results in your marketing.
How do you change your mental programming without losing your mind?
It's rather simple.
Get rid of all of the bullshit you've learned so far about marketing.
Dump it.
Now, study only the principles of marketing...
Principles, principles, principles...look for those. Study those. Learn those.
Don't get caught up in marketing tactics or strategies. Those change with the times. But principles don't.
I had to dump all of the marketing garbage that I learned in order for me to really see how to make money.
Yep, I went back to when marketing had to produce and learned how to market from the men who's very lives depended on knowing how to market.
I'm not a total asshole though...I will be sharing some of those principles here on this blog.
But not all of them.
I'm not stupid.
Chances are if you're reading this you probably wasn't.
It's not a bad thing if you weren't raised with a silver spoon in your mouth because maybe you learned how to be an entrepreneur from going to school.
Hahahahahaha...
Yea right..
In case you didn't know...school doesn't teach you how to be an entrepreneur nor is it even any good at teaching you how to be a good marketer.
No... school is for teaching you how to follow orders. You learn how to follow directions. Be at school at this time. Turn in your report on this day. Blah blah blah...
With one check of the mental program you are running in your mind when it comes to marketing would reveal that you have been running an infected program.
This program is what is responsible for your marketing not getting the results that you are looking for.
That program has to change if you want to start seeing results in your marketing.
How do you change your mental programming without losing your mind?
It's rather simple.
Get rid of all of the bullshit you've learned so far about marketing.
Dump it.
Now, study only the principles of marketing...
Principles, principles, principles...look for those. Study those. Learn those.
Don't get caught up in marketing tactics or strategies. Those change with the times. But principles don't.
I had to dump all of the marketing garbage that I learned in order for me to really see how to make money.
Yep, I went back to when marketing had to produce and learned how to market from the men who's very lives depended on knowing how to market.
I'm not a total asshole though...I will be sharing some of those principles here on this blog.
But not all of them.
I'm not stupid.
Sunday, June 12, 2011
By far the worst 20 minutes I've spent on a marketing video
Geesh...
When will they get it.
Being that I'm the marketing maverick I find myself checking out what's going on in the marketing world on a regular basis.
So today, as usual..my box was flooded with offers about new products.
Now it's not an easy choice to choose which piece of garbage i'm gonna watch next but, I do my best to find something good to take away.
Not today.
I watched a piece about some stunt that was supposed to produce fast cash. But unlike the rest of the hookers out there who are simply prostituting themselves, this john tried to use a more subtle angle.
He didn't promise big money..
No fancy cars...
No fancy houses...
Nope...
Just $200 to $500 a week.
How nice.
A low baller.
However his video was a pure waste of time and air.
I couldn't even finish watching it.
It was just pitch after pitch.
"Oh I won't be showing you how to make money on ebay"
"I blew a lot of money until I finally found this technique that works"
"And I'm going to show you how to do it just as soon as you sign up and purchase my little course"
Blah blah blahhhhhh.....
Listen..
If you want to sell products in today's economy, you've got to get off your high horse and give up some dam value first.
Stop trying to hide behind your email.
A better idea for this little code pusher would've been to show you how to make $200 - $500 first for free...
To deliver some value first so that he doesn't get label as just another product of the month freak.
I think the name of the product was fast cash or something like that.
That's your warning right there.
If you see this email in your inbox the jump to the delete button.
Remember folks.
What sales today is value.
Products...nobody wants your freaking products. they want to know that the value you're giving them is worth more then the money it will cost them to get it.
Do that and you'll have the sale.
When will they get it.
Being that I'm the marketing maverick I find myself checking out what's going on in the marketing world on a regular basis.
So today, as usual..my box was flooded with offers about new products.
Now it's not an easy choice to choose which piece of garbage i'm gonna watch next but, I do my best to find something good to take away.
Not today.
I watched a piece about some stunt that was supposed to produce fast cash. But unlike the rest of the hookers out there who are simply prostituting themselves, this john tried to use a more subtle angle.
He didn't promise big money..
No fancy cars...
No fancy houses...
Nope...
Just $200 to $500 a week.
How nice.
A low baller.
However his video was a pure waste of time and air.
I couldn't even finish watching it.
It was just pitch after pitch.
"Oh I won't be showing you how to make money on ebay"
"I blew a lot of money until I finally found this technique that works"
"And I'm going to show you how to do it just as soon as you sign up and purchase my little course"
Blah blah blahhhhhh.....
Listen..
If you want to sell products in today's economy, you've got to get off your high horse and give up some dam value first.
Stop trying to hide behind your email.
A better idea for this little code pusher would've been to show you how to make $200 - $500 first for free...
To deliver some value first so that he doesn't get label as just another product of the month freak.
I think the name of the product was fast cash or something like that.
That's your warning right there.
If you see this email in your inbox the jump to the delete button.
Remember folks.
What sales today is value.
Products...nobody wants your freaking products. they want to know that the value you're giving them is worth more then the money it will cost them to get it.
Do that and you'll have the sale.
Welcome aboard....you have now reached a place of marketing truth
Ahhhhhh....
Finally a blog that doesn't hold back and gives you the truth about what's really going on online.
I've waiting for quite a long time to be able to give you this kind of blog and it's finally here.
Yippeeeeeeee.
Just to let you know...this blog will not be censored by me...so what you read here will be my honest feelings about the sad state of marketing.
So if you want to have some fun as well as learn about what's working, what's not working and how not to be a total asshole while doing your marketing online...then I guess you can tag along for the ride.
Oh...and if you're offended by my language and my straight to the point attitude...
Then go enjoy your beige carpeting and sip on you ice coffee...lol
Finally a blog that doesn't hold back and gives you the truth about what's really going on online.
I've waiting for quite a long time to be able to give you this kind of blog and it's finally here.
Yippeeeeeeee.
Just to let you know...this blog will not be censored by me...so what you read here will be my honest feelings about the sad state of marketing.
So if you want to have some fun as well as learn about what's working, what's not working and how not to be a total asshole while doing your marketing online...then I guess you can tag along for the ride.
Oh...and if you're offended by my language and my straight to the point attitude...
Then go enjoy your beige carpeting and sip on you ice coffee...lol
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